Seller Representation

What is a Seller’s Agent?

Selling a home is emotionally exhausting. Selling your home by yourself without a seller’s, or listing agent can be confusing and complicated. A seller’s agent helps you prepare your home for sale, set a competitive price, determine a selling strategy and negotiate with buyers on your behalf. Your seller’s agent represents only you, working to get the best price for your house.

Choosing Your Seller’s Agent

You want to interview several seller’s agents before settling on one. You want to know how long they’ve represented sellers, what their track record is — what is the average number days their listings are on the market. You want to make sure they know your location and can pull comparable listings so they can price your home properly.

What to Expect from Your Seller’s Agent

During your listing consultation, your first meeting, your seller’s agent will look closely at your property and talk with you about your selling goals. You’ll discuss your home’s selling features and improvements needed to boost the sale. Your agent will prepare a comparative market analysis (CMA), looking at homes similar to yours to see how long they were on the market and for how much they sold. The agent uses this to determine a competitive asking price and a market strategy to accomplish your selling goals.
A Seller’s Agent Prepares Your Home to Sell
Your seller’s agent knows how to maximize your property value and minimize its flaws. Agents know which improvements bring the most return on investment and how to prioritize them. They recommend service providers, inspectors, contractors, stagers, etc. to help you get top dollar for your home.
A Seller’s Agent Prepares Your Home to Sell
A Seller’s Agent Stages Your Home
Staging your home is the process of de-personalizing your home and turning it into a house others want. Your agent knows what buyers are looking for and how to make a great first impression. You’ll be asked to remove all of your photos and many decorative items. You'll remove excess furniture to make rooms feel larger. You may be asked to repaint some rooms, also to make them look large and bright. Some seller’s agents hire professional stagers. They bring in furniture and decor perfect for your spaces. You may need to rent storage space to declutter. Remember, your goal is to move. Go ahead and pack up early.
A Seller’s Agent Stages Your Home
A Seller’s Agent Hires Professional Photographers for Listing Photos
Once your home is prepped to sell and staged for potential buyers, it’s ready for photos. Professional photos are the first thing buyers see. They need to create a great first impression. Many seller’s agents are now using 3D scanning technology so you can see each room from every angle. Drone footage helps see your house in relation to others in the neighborhood. This gives out-of-area buyers an opportunity to see your house without having to be there in person.
A Seller’s Agent Hires Professional Photographers for Listing Photos
A Seller’s Agent Markets Your Home to Potential Buyers
Marketing involves more than just a sign in the yard. Your seller’s agent produces flyers to deliver to other realtors and potential buyers, sets up open houses to bring traffic to your home, list your house on the multiple listing service and other real estate search sites.
A Seller’s Agent Markets Your Home to Potential Buyers
A Seller’s Agent Negotiates for You
Your seller’s agent serves as a buffer between you and the buyer, receiving all offers on your behalf and negotiating to get the best price for your house. Once you agree on a price, your seller’s agent keeps track of all the paperwork until the deal is closed. You get to start dreaming bigger dreams.
A Seller’s Agent Negotiates for You

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